A BUSINESS PLAN THAT STARTED ON THE BACK OF AN ENVELOPE
After scribbling out a business plan on the back of an envelope we said “Let’s do it!”. The Crucial Sauce Company was born. The idea was to develop a high quality sauce for the fast food and takeaway market which still offered value for money.
At the time this particular area of the market was saturated by poor quality sauces and we saw an opportunity! We compromised profit to offer quality and value. These values still resonate throughout our business today. We started out in a 1,000 sq. ft unit in Nechells Birmingham.