Our story
The story of our saucy revolution

Beginnings
In 2001 a saucy revolution was born on the eclectic streets of Birmingham. Gabe Gabriel, Crucials founder and previously a caterer, found a gap in the market for great tasting sauces at an affordable price. The famous flavour Hot Stuff was the first sauce created by Crucials, cementing our place in fast food outlets as a chip shop essential. By 2005, Crucials had 11 flavours and was a back shelf staple in nationwide chip shops.
Retail Journey
As the demand for “chippy sauce at home” grew, so did the range, with additional flavours providing the perfect sauce solution for people at home. The family friendly 500ml retail range was consequently born, initially only available in the discounter stores. News travelled fast and supermarkets were soon knocking on our door. Before we knew it, Crucials was rubbing shoulders with the big boys in Iceland, Asda and Morrisons.